The easiness of starting a new blog (this one took me 21 sec!) is one of the single most important factor in the pace at which the personalized recommendation industry has been growing. Indeed today everyone can be a critic. Well that's nothing new from the past, you could be a critic to your friends, recommending or not to go see a movie. But the main difference today is that you can broadcast your experience to a far wider audience.
This has started to generate quite a bit of problems with the professional critic industry. Like the music industry, they started rebuffing the underground movement, claiming that because they didn't have any proper credentials, Mr Lambda critics weren't as good as theirs. Well why would they? after all, the professionals have been witting them for years and years, know their market sector inside out, know the trends and fashions, places to be and the one to abandons. They even know what we, the un-professionals, are supposed to like. Hence their professional critics are tuned to a very specific ecosystem of readers, market sector, geolocation etc.
But unfortunatly for the professional, I personally care as much for the professional critic as for my friend's recommendation, if not more for the latter. The trust factor! Why would I trust more someone I don't really know as opposed to someone that I know, that I probably had many smashing parties with, seen fantastic movies and tried the best restaurants in town... according to my taste at least.
Well all this to introduce a topic that I've been interested about quite a bit recently, which is the personalized recommendation market, something fascinating, which is the essence of the web 3.0...
I'll come back to it in my following post.